Facts & Info

The Most Popular Fetishes on Google Search

nose fetish and hand fetish with magnifying glass

Have you ever wondered what the most popular fetishes are? It may seem impossible to know what everyone is enjoying in the privacy of their homes and minds but digging around at Google can give us a pretty good idea. Some popular fetishes are definitely surprising, and it was revealed that the term fetish has spread into the mainstream.

Top Ten Fetish Searches by the Numbers

The following numbers represent global monthly Google searches for each term. This data tells us which fetishes people are most commonly looking up.*

Heel Fetish: 8100 monthly searches
Heels are hot! The popularity of this search is boosted by women’s obsession with filling their closets with shoes added to those who find heels sexually stimulating.

Belly Button/Navel Fetish: 8000
Innie or Outie, this is one button that people love having pressed! The wiki page for the belly button fetish is fantastic, listing celebrities with a navel fixation.

Neck Fetish: 6600
Oh, I love having my neck touched and kissed, and I see I’m not the only one! Definitely a lot of people interested in either kissing necks or having their own neck worshipped.

Sneeze Fetish: 6600
Nothing like getting turned on when the person sitting next to you on the bus lets out an ahhhh-choo! Some people sneeze when they think of sex or orgasm.

Haircut Fetish: 5400
This search probably includes people who just LOVE a new haircut,  as well as those who find it sexually arousing.  Read an account of a haircut fetishist here. Robert’s fixation was unhealthy and he worked to cure himself of this fetish.

Size Fetish: 5400
This is a broad term but usually refers to men who fetishize plus size or very tall women, and it often includes a foot fetish.  I found guys on a message board describing dreams of being an inch tall and interacting with giant women. Other interpretations of this fetish relate to penis size or breast size.

Hand Fetish: 4400
We always hear about the foot fetish, but hands are more popular in internet searches. Whether a person is into fingers, palms, nails, or hand washing, many find them to be a sexual turn on.

Leggings Fetish: 3600
Not too surprising because they show off a woman’s legs perfectly and are more popular than ever. Some women consider leggings an acceptable alternative to pants. (I have to say this ladies: Leggings aren’t really pants!)

Nose Fetish: 3600
If a sneeze can be super sexy, how about the nose from whence it came? Noses can be considered a turn on for their size, shape, or the way they feel. Nose lovers might enjoy kissing, pinching, or even sucking on the object of their desire.

Jacket Fetish: 2900
I though this was another case of searches by people who love shopping. But lo and behold, the jacket fetish is real. Whether it’s about puffy nylon (most popular) or leather jackets, these fetishists are interested in either ripping the jacket, having sex in it, or the appearance or smell of the jacket.

These are only the top ten, so you can imagine there are many, many more specific fetishes that people are reading about or googling pictures of online. Runners-up include converse fetish, blood fetish, death fetish, and furry fetish.  What’s yours?

*Google’s global monthly averages are based on searches over 12 months for each keyword in all locations and languages. For this list and to compare, I only looked at phrase-match searches that contained the term “fetish”.

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