Most Popular Fetishes on Google Search in 2022

Have you ever wondered what the most popular fetishes are?

It may seem impossible to know what everyone is enjoying in the privacy of their homes and minds but digging around at Google can give us a pretty good idea. Some of the most common fetishes are definitely surprising.

2022 Update: I originally posted my list of fetish searches 10 years ago. It’s interesting to see what’s new and what has changed. The only fetish search that remained in the to 10 is the hand fetish! Either Google has changed it’s method of reporting or there’s been a big turnaround in what gets people off. So out of interests sake, I’ve kept the original list of popular fetishes below the updated one, if you care to compare.

Want to meet someone who shares your fetish? Find the kinky site for you with our list of the Best Fetish Dating Sites For Every Kink.

Top 10 Most Popular Fetishes

The following numbers represent global monthly Google searches for each term. This data tells us which fetishes people are most commonly looking up.*

foot fetish
  1. Foot fetish 368,000
  2. Primal fetish 60,500
  3. Armpit Fetish 33,100
  4. Scat Fetish 27,100
  5. Crush Fetish 27,100
  6. Smoking Fetish 27,100
  7. Hand Fetish 18,100
  8. Tongue Fetish 14,800
  9. Panty Fetish 14,800
  10. Hair Fetish 14,800

*Google’s global monthly averages are based on searches over 12 months for each keyword in all locations. For this list and to compare, I only looked at phrase-match searches that contained the term “fetish”.

Most Common Fetishes Then and Now

A lot can change over a decade. Compare the list of fetish searches above to the most common kinks and fetishes from 2012:

Heel Fetish: 8100 monthly searches

Heels are hot! The popularity of heels fetish search is boosted by women’s obsession with filling their closets with shoes added to those who find heels sexually stimulating.

Belly Button/Navel Fetish: 8000

Innie or Outie, this is one button that people love having pressed!

Read: Belly Button Fetish

Neck Fetish: 6600

Oh, I love having my neck touched and kissed, and I see I’m not the only one! Definitely a lot of people interested in neck fetish by either kissing necks or having their own neck worshipped.

Passionate Couple enjoying neck fetish play.

Sneeze Fetish: 6600

Nothing like getting turned on when the person sitting next to you on the bus lets out an ahhhh-choo! Some people sneeze when they think of sex or orgasm.

Learn more about sneeze kink: Sneeze Fetish: FAQ

Haircut Fetish: 5400

This popular fetish search probably includes people who just LOVE a new haircut,  as well as those who find it sexually arousing.

Size Fetish: 5400

This is a broad term but usually refers to men who fetishize plus size or very tall women, and it often includes a foot fetish.  I found guys on a message board describing dreams of being an inch tall and interacting with giant women. Other interpretations of this fetish relate to penis size or breast size.

Read: All About Hyper Fetish

Hand Fetish: 4400

We always hear about the foot fetish, but hands are more popular in internet searches. Whether a person is into fingers, palms, nails, or hand washing, many find them to be a sexual turn on.

Hand fetish is one of the most popular fetishes people search for.

Leggings Fetish: 3600

Not too surprising because they show off a woman’s legs perfectly and are more popular than ever. Some women even consider leggings an acceptable alternative to pants.

Read: Leg Fetish: All About Crurophilia Kinks

Nose Fetish: 3600

If a sneeze can be super sexy, how about the nose from whence it came? Noses can be considered a turn on for their size, shape, or the way they feel. Nose lovers might enjoy kissing, pinching, or even sucking on the object of their desire.

Jacket Fetish: 2900

I though this was another case of searches by people who love shopping. But lo and behold, the jacket fetish is real. Whether it’s about puffy nylon (most popular) or leather jackets, these fetishists are interested in either ripping the jacket, having sex in it, or the appearance or smell of the jacket.

Sexy Woman with leather jacket fetish.

These are only the top ten of the most common fetishes, so you can imagine there are many, many more popular kinks that people are reading about or googling pictures of online.

Runners-up in 2022 include neck fetish, pantyhose fetish, spit fetish, and latex fetish!

Can’t get enough kink? To learn about many more popular fetishes, see our ultimate List of Fetishes and Kinks.

What’s your favorite fetish?

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